Packaging design has a huge impact over what we buy. When we dont know anything for a specific brand we choose a product with a package that appeals to us or draws our attention. We look for a packaging design that makes us take notice, gasp, smile, talk and subsequently buy. A product can be the best of its kind but if we are not looking specifically for it, its package is what does the selling right there on the spot.
I created this packaging design (two boxes for sports bottles and carry case) for the new sports company Edge. A logo, identity package and a catalog was also designed for the same company.
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