Just like individuals, every company, organisation, and business has its own identity. A distinct identity design should differentiate you from your competitors and allow your customers and staff to recognise and understand your business.
In effect, corporate identity is the face of your business that you present in the form of your logo, business cards, letterheads, and other print materials. They should all share a common, uniform design so that all physical manifestations of your business maintain visual continuity that says "this is us".
Here is the corporate identity design that I created for Comax Communications. The design of each piece - business cards, envelopes, letterheads, invoces, forms and other documents is uniform, which was achieved through the repeated application of uniform typestyles, sizes, margins, page layouts, etc. The brochures promoting Comax Communications’ services were designed in the same style.
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